|
||
|
|
|
"Design is not just what it looks like and feels like. Design is how it
works". |
|
|
Logo DesignWhat goes into a logo?What goes into a logo is what counts, there are certain pycological factors that must be achieved in order to have an effective logo. Before you can learn to persuade with your logo, you'll need to understand the psychology of human motivation. What makes a person tick? What does psycology have to do with logo design? Psychologists have identified four distinct personality types: Sanguine, Phlegmatic, Melancholic and Choleric. Everyone leans towards one of these types. If you can learn to understand what excites, motivates, irritates and frustrates these different personality types, you'll be well on your way to helping people to listen to you. So you should probably consider how each personality type reacts to words, and attempt to use words that each type responds to well. What's the role of color in logo design?
In American mainstream culture, some colors are associated with certain qualities or emotions: Red
colors can stimulate warmth, hunger, and excitement. Cooler colors such as green and blues, enhance calm and
content feelings. Dark colors make objects seem heavier, while light colors make them seem lighter. Yellow may
reflect a lack of worry, while black a troubled state. Of course not all colors mean the same things to all
people. Yellow may sometimes mean cheap, Green may mean money or greed, Black may mean elegance or death.
Why should I have many eye's look over my logo?
In logo creation all of these thing must be taken into consideration, it is a good idea to test your
logo options between many people each taking a vote on thier favorite logos. We do this in ouse even before you
see your new logo. By testing your logo you will be sure that you have a winner for all the personality types.
This is why logo creation is a process that needs to be thought about and talked about before an actual group
of logos can be developed.
|
|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
|
"My new logo is light years ahead of that old 1998 design thanks for
bringing us up to the new cenutry."
- Mike Lagosz, US - |
||||||||||||||||||||
|